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Innovative Formats

Arta has developed various new journalistic formats that are more engaging and more informative, targeting audiences that have more information needs but less and less time.

While Arta’s focus remains what it does best, which is radio, we combine this with reaching target audiences on social media and TV platforms as well.

To achieve this, Arta has developed various digital and social media formats, including Visual Radio, which have proven to be effective alternatives to traditional TV.

This continuous innovation has enabled Arta to remain competitive and relevant in a changing media environment, especially among the younger generations and the Syrian and Kurdish diaspora.


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